Krunch Clothing was started by Jemma Dooley after she decided that it was too hard to shop in big shopping centres with small children. It was too easy to find babies clothes, and easy to find Teenager clothes, but there was nothing in between that was "cool".
Using her own sense of style and fashion, Jemma buys the clothes that kids will want to wear, in quality that parents will love, at a price grandparents can afford.